Let’s face the fact: Football is all about money. And one of the best selling products in football are the kits of the national teams. National pride and the identification with the team of your own country is the reason why every year millions of shirts are sold. For small suppliers it is hard to enter the very competitive market.

I was always wondering how the worldwide distribution of the market is characterized and I thought others would also be interested in such information. Therefore I created a world map of the national football team kit suppliers.

It is clear how adidas is dominating the market in North Africa, whereas in South-East Asia only Nike is present of the 5 big suppliers. Puma also has a clear distribution in Western Africa and Central Europe. (Here is the new map for the kit suppliers of the top Europe leagues)

If you find interesting features of the map feel free to share your opinion in the comments. I hope you enjoy it. (Please wait 5 – 10 sec until the map fully loaded) Some people might have a problem with the font style. This is due to your browser. Updating the browser or using another one [Chrome and newest IE works fine] should solve this issue.

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29 Responses

  1. Pepijn
    | Reply

    Nice map and I’ve an addition:

    Curaçao by Beltona, see beltona.info for their logo

    • Geolic
      | Reply

      Thanks for the info. I will try to include it in the map ASAP. I am glad you like it.

  4. Scout21
    | Reply

    Liberia-Adidas, Sao Tomé-Lacatoni,Sierra Leone-Adidas,Tajkistan-Li Ning,Pakistan-Forward Sport
    Belize-501 Wear.

  5. Scout21
    | Reply

    Bhutan-Ego Sports, Sri Lanka-Grand Sport,Northern Marianas-Jogarbola, Bahamas-Forward Sport,Barbados-Stanno, Surinam-Klupp, Anguila-Fana, Dominica-Lika, Bermudas-Score,Cayman-Gol…

  6. Scout21
    | Reply

    Bermuda-Saeta,Grenada-Spice Boyz,Guyana-Admiral,BVI-Adidas,Montserrat-Prostar,Porto Rico-Forward Sports,
    Saint Lucia-Joma,Saint Vincent-Healy,Turks & Caicos-Admiral, USA Virgin-Admiral.
    Lebanon-Diadora,Macau-Nike,Taiwan-Tor Star, East Timor-Mitre,Yemen-Uhlsport.
    Amercan Samoa-Lotto,Cook-Lotto,Fiji-Kappa,New Caledonia-Nike,Papua-Nike(Kukri),Samoa-Lotto, Solomon-Lotto,
    Tahiti-Nike,Tonga-Nike.

  8. Scout21
    | Reply

    If logos needed, send me a Mail for request..(P.S. I repeated Bermudas with different brands, correct is Score.
    btw, great work!!

  15. nike air max 90
    | Reply

    I’m not sure why but this web site is loading very slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later and see if the problem still exists.

    • Geolic
      | Reply

      Hi there,
      I am aware of that problem and I am going to try to reduce the loading time for future posts. It is basically due to the big size of the map file. I will keep the size lower for the next maps I will post. For this post, however, it is pretty much extra work to do this right now, which is why I leave it like that for now. I hope you could anyway enjoy the map.

  16. Johnc56
    | Reply

    Im not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Cheers gbdgefbckddd

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